Tuesday, August 27, 2013

Facebook has updated it's promotions rules.

Hey bloggers and businesses, I noticed a change and I wanted to be sure to share with you.

If you're like me you tend to keep up with the Facebook for Business blog roll. Today thunder struck. Take a look at the updated promotion rules:

"We’ve removed the requirement that promotions on Facebook only be administered through apps
Now, promotions may be administered on Page Timelines and in apps on Facebook. For example, businesses can now:
  • Collect entries by having users post on the Page or comment/like a Page post
  • Collect entries by having users message the Page
  • Utilize likes as a voting mechanism
As before, however, businesses cannot administer promotions on personal Timelines."  
Be sure to read more here on the Facebook for business blog.

They also stress that accurate tagging is now more important. 

"Accurate tagging is required in promotions
In order to maintain the accuracy of Page content, our Pages Terms now prohibit Pages from tagging or encouraging people to tag themselves in content that they are not actually depicted in. So, for instance:
  • It’s OK to ask people to submit names of a new product in exchange for a chance to win a prize
  • It’s not OK to ask people tag themselves in pictures of a new product in exchange for a chance to win a prize
We hope these updates will enable more businesses to use Facebook to launch their promotions. For more information regarding the changes to our promotions policies, check out our downloadable Promotion Guidelines, which include FAQs and best practices for running promotions through Facebook."
Again make sure if you're a blogger or a business who runs promotions on your facebook page that you check out the updated promotion guidelines. 

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